ASA Rejects claims from Quedron against Kingspan Insulated Panels
A ruling from the Advertising Standards Authority (ASA) has clearly supported claims from Kingspan Insulated Panels about the disposal of their products at end of life. The challenge to Kingspan’s Delivering Sustainable Construction brochure which came from roofing company Quedron Ltd (a sister company to Euroclad), was quashed on all four counts.
The ASA were satisfied that
1) Kingspan ECOsafe insulated panels have a commercial value for disposal at the end of life subject to transport costs
2) The cost of processing panels through shredder plants is approximately cost neutral with the transport costs from the site being covered by the scrap value of steel
3) Kingspan has substantiated that an income per m2 of £0.10p was generated in the case study referred to in the brochure.
“We concluded Kingspan had substantiated the claim that the processing of panels through shredder plants was approximately cost neutral.” (ASA final judgement) http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_44963.htm
Kingspan insulated panels are available with an improved, environmentally sustainable ECOsafe PIR insulating core, manufactured with FIREsafe technology and are LPCB certified, offering a highly respected, insurer backed verification of fire safety performance.
For the facts on the end of life solutions of Kingspan insulated panels please use the following link http://www.kingspanpanels.com/thefacts
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